Celebrate Our Fair's WFA Achievement Awards

The goal of the Western Fairs Association’s (WFA) Achievement Awards Program is to recognize excellence and share new successful ideas and programs as many of the best ideas are inspired from others. The primary purpose of this program is to facilitate, share, and promote great ideas, so we can create a helpful resource to guide our programs for next year and, of course, organize a better Fair for the community.

After over 500 entries from over 30 Fairs, the San Mateo County Fair staff is honored to receive such prestigious awards from their peers in the industry and is proud to share our accomplishments with all who have collaborated with us and celebrated at the annual Fair.

Please see below for the WFA awards that the San Mateo County Fair has received!

Western Fairs Association (WFA)
2018

First Place Awards:

  • Fair Time Innovative Marketing Strategy: New pre-sales strategy in 2018 that included bigger than normal discounts to early bird ticket buyers
  • Fair Time Program/Schedule: Print and online visitors’ guide (schedule) redesigned and formatted in 2018
  • Year-Round Logo: San Mateo Event Center logo

Second Place Awards:

  • Digital Marketing Campaign: One-minute videos about fair food, animals, and the carnival
  • New Community Outreach Program: Parade float designed for a local community parade  
  • Other Advertising Campaign: Daly City centric campaign
  • Printed Marketing Campaign: Newspaper advertisement promoting the 2018 fair
  • Social Media Campaign: Fair time Facebook live episodes titled “Mackenzie’s Fair Faves”

Third Place Awards:

  • Fair Time Theme: “We Build the Fun” 2018
  • New Children’s Program: Kids Area in Expo Hall that included life-size games
  • New Community Outreach: San Mateo Labor Day at the Fair celebrating the San Mateo Labor Council
  • New Event or Exhibit:  Media sneak preview event the day prior to fair opening.
  • Single Radio Advertising:  Fair time :30 radio spot featuring “Booklet” the pig
2017
First Place
  • Guest Services
  • Printed Marketing Campaign
  • Radio Advertising-Single Radio Ad


Second Place
  • Photo Contest-Animals
  • Inspiring Collaborations
  • Interim Event Rental Innovative Marketing Strategy or Concept
  • Interim Rentals
  • New Children’s Program
  • New Event, Exhibit, or Program
  • New Sponsorship Program
  • Non-Profits
  • Outdoor Advertising Campaign


Third Place
  • Fair Program/Schedule
  • New Community Outreach Program
  • New Exhibits Competition
  • Social Media Campaign
2016
First Place
  • Newspaper Ad
  • Fair Logo
  • New Featured Event, Exhibit or Program for the Life Size Mouse Trap

 
Second Place
  • Outdoor Advertising

 
Third Place
  • Magazine Ad
  • Fairtime Advertising Poster
  • Event within Event for Senior Day with the Rosies the Rivters
  • Inspiring Collaborations for our partnership with the Domini Hoskins Black History Museum
2015
First Place
  • Television Advertising
  • Inspiring Collaborations for our partnership with the San Mateo County Public Health Nutrition department

 
Second Place
  • Fairtime Website
  • Any Other Video used to Promote our Fair
  • Mobile Marketing
  • Newspaper Ad-Black & White
  • Magazine Ad
  • Outdoor Advertising
  • New Featured Event, Exhibit or Program for the Domini Hoskins Black History Museum

 
Third Place
  • Facility Website
  • Electronic Newsletter
  • Printed Newsletter
  • Exhibits Competition for Literary Department
  • New Use of Innovative Technology for our Banner Printing Machine
  • Anything Goes Category for our repurposing of dressing rooms
2014
First Place
  • Fairtime Website
  • New Innovative Use of Technology for our 2014 Fair App
  • Exhibits-Competition for our new Scarecrow Competition in Sustainable Living
  • Outdoor Advertising
  • Any Other Advertising Piece
  • Employee Recognition, Retention or Hiring

 
Second Place
  • New Children’s Program for the SNAP Grant
  • Crisis Management
  • Exhibit-Display Method or Prop for our Birdhouse display
  • New Featured Event, Exhibit or Program for the Art Wall
  • Volunteers
  • New Conservation Program for the Deconstruction E-Waste area
  • New Agriculture Program for the Agri-Tourism Exhibit with the San Mateo Farm Bureau
  • Electronic Newsletter
  • Inspiring Collaborations for the collaboration with the Healthy Food Fare

 
Third Place
  • E-Blast
  • Radio Advertising for 3 Single Radio
  • Newspaper Ad-Black & White
  • Sponsorship
  • Printed Newsletter