Media Kit


Media Kit


Thanks for helping us share the good news about the San Mateo County Fair. We’ve created this tool kit to help you easily and effectively deliver the news about the Peninsula’s annual June extravaganza, where tradition meets innovation.


Media Guidelines


Our full-service Media Center team is here to assist before the fair opens until after the fair has rolled up its sleeves on its annual June event. For information on media credentials, interview requests, Media Center hours, media parking, and more, please download our Media Policy.

Detailed media contact information, Media Center hours, phone numbers, fair spokespersons, and more, can be found on page 3 of the Media Policy.

Download Media Policy | Media Parking & Entrance Map


For media assistance in advance of June 6, contact:
Pennie Rorex, Chief Marketing Consult
Rorex Marketing Solutions
E-mail Pennie
(209) 667-7024

For contact information between June 6 and June 17, 2018, please refer to page 3 of the Media Policy.


About The San Mateo County Fair


The San Mateo County Fair is the Peninsula’s premier community event for Bay Area family fun and entertainment. The 2018 fair runs June 9 and runs through June 17. The San Mateo County Fair strives to provide a diverse experience through education, inspiration and entertainment. The annual Bay Area fair represents a celebration of our community's talent, interests, innovations and rich agricultural and artistic heritage. The 2018 fair is themed “We Build the Fun.”


Our Logo


We’re rather fond of our logo—our image is key to who we are. Therefore, we’ve provided helpful guidelines that will help you maintain the integrity of our brand.
Our Style Guide and the fair’s logo, in a variety of color and black and white file formats, is available for download.

Access Logos Here - Dropbox Folder


Photos & Video


Lights. Camera. Action! The San Mateo County Fair is a mecca for images and video in every size, shape, color, texture, and sound imaginable. Experiencing the fair through the five senses is what makes the county fair experience so memorable. Feel free to download and use our fair photos and videos for print, online, social media, blogs, and more.

Fair Videos

General Fair -

Carnival -

Fun for Kids -

Animals -

Food -


General Fair Photos

From animals to food to rides, and everything in between, you’ll find an assortment of fair photos in this folder that capture the essence of the San Mateo County Fair.

Access General Photos Here – Dropbox Folder



Main Stage Acts – 2018 Concert Series

Included in this folder are artist-supplied images of: Sheila E. (June 9); TLC (June 10) Gossamer Magic (June 11 & 12); Sugar Ray (June 13); Pablo Cruise (June14); Average White Band (June 15); John Michael Montgomery (June 16); and Los Yonic’s, Los Caminates, and Grupo Anhelo (June 17).

Note: For TLC photos, please email a request to Pennie Rorex. Artist prior-approval required.

Access Main Stage Acts Here – Dropbox Folder


Daily Features

Featured daily at the San Mateo County Fair are a variety of adventures, like the 5,000 sq. ft. Brazilian Rainforest, to the Acrobats of Hebei China who perform three shows daily.

Access Daily Feature Photos Here – Dropbox Folder


Daily Schedules


Looking for the perfect day, event, or activity to score a great story. Linked below are the detailed schedules for each day of the nine-day fair.

Of course, we can accommodate your reporting schedule any hour during the fair, whether it is in the sunrise hours for a morning show, or late-night hours to capture the glow of the midway lights at dark.



Station / Stage Host Guidelines


If your station is hosting one of our concerts or shows, please download these stage-specific guidelines that will answer most of your questions regarding your onsite participation at the San Mateo County Fair. These guidelines cover parking, admission, load-in, load-out, and more.

Fiesta Hall (Main Stage) Guidelines

Cypress Stage Guidelines

Blues & Brews Stage Guidelines

Plaza State Guidelines